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  • The Calorie Reduction Summit 2018, London - Tues 26th June 9am

Labelling out of home – mandatory restaurant menu labelling is now enacted in the USA – why did it take 8 years to implement? Insights for the UK and how to increase consumer adoption for healthy eating

15:35 - 16:00
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Anita Jones-Mueller, MPH, president of California-based Healthy Dining, will discuss the challenges and opportunities of the USA menu labelling legislation that was recently enacted in May 2018 after eight years of rulemaking and delays. Healthy Dining provides nutrient analysis, menu labelling consultation, and “healthy marketing” programmes for hundreds of restaurant companies, spanning small eateries to the world’s largest US-based restaurant chains. Anita will share insights in how to increase consumer interest in parallel with industry efforts and government “push.” Additionally, Anita will give an overview of published research, conducted by her company and funded through National Institutes of Health, which tested consumer acceptance of modifying standard restaurant recipes to decrease calories, saturated fat and sodium by reducing amounts of targeted high fat, high sodium ingredients.

Speakers

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