Portion size – why and how it matters, and what to do about it
11:05 - 11:20
Science and Evidence: Portion Size
Eating more than we require to maintain a healthy weight is not strongly resisted by our biology. Consequently, large portions of energy dense food promote excessive eating. To be competitive, however, smaller food portions need to be satisfying. Peter Rogers will talk through his latest studies and research on how this might be achieved by attentive eating and enhancing flavour and variety in the meal (i.e., trading quantity for quality), to maximise ‘pleasure per calorie consumed’, and what this means for manufacturers looking to reduce calories but not market share.
- Prof Peter Rogers Professor of Biological Pyschology - University of Bristol
« Back to previous page