• The Calorie Reduction Summit 2018, London - Tues 26th June 9am

The consumer interface: technology meets the real world

13:25 - 13:40

Lindsey will draw on her experience in product development to provide examples of the good, the bad and the ugly – which brands have really succeeded in making products healthier – not just in terms of reformulation, but labelling, marketing and packaging.  Who’s got it right and who got it wrong and what can we learn from that?  With the push and pull of market intervention she will address the compromises of clean label and calorie reduction and how brands can manage consumer expectations.


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