Country Marketing Director
Subway UK & Ireland
Prior to joining the Subway® brand Clark’s 15 year career began in the QSR category, managing marketing for companies including Baskin Robbins, Eagle Boys Pizza and KFC (Yum Brands). Her broad marketing experience has included TelCo and most recently in leisure and tourism where she rose through senior commercial marketing positions to become Brand Director at the InterContinental Hotels Group. Within her Brand Director role, Sacha was the driving force that maximised Holiday Inn and Holiday Inn Express’s position as a tier three LOCOG sponsor of the London 2012 Olympic and Paralympic Games. Sacha delivered more than 50 experiential campaigns, quarterly tactical marketing campaigns and a two year media campaign driving internal and external engagement around the unique sponsorship activity
Clark has been brought on-board to develop the brand in the UK and Ireland, will spearhead the activation of the brand’s global brand revitalisation, announced in May, and the brand’s ambitious plans, first announced in 2014, to increase the number of locally owned and operated Subway® stores in the UK and Ireland to 3,000 by 2020. This robust growth is in response to growing consumer demand for affordable, healthier choices for the on-the-go market.
She has had early success capturing the hearts of customers with the launch of Subway® stores’ first ever national Customer Appreciation Day, on Valentine’s Day in 2017. The campaign saw more than 2,200 stores across the UK and Ireland take part in the biggest promotion in the brand’s history. Each participating store gave away a free 6-inch sub to every customer who bought a drink in-store on 14 February. The brand’s Customer Appreciation Day was fronted by social media star, online influencer and comedian Arron Crascall, who asked his millions of followers to join in by showing him their #FreeSubFace. This kick started the brand trending on Twitter and contributed towards a 10.5 million owned reach across the Subway® brand’s social media channels. The campaign generated in excess of 383 million earned reach through national, regional and broadcast coverage and more than doubled in-store footfall on the day of the promotion.
With more than 2,500 Subway® stores open across the UK and Ireland and over 44,800 stores in over 113 countries, the Subway® brand is the world’s largest sandwich franchise. Worldwide, all Subway® stores are individually owned and operated by franchisees.
Sacha Clark will be speaking at:
- 16:45 - 17:05
- 16:30 - 16:45
« Back to previous page